Web Development
Full-stack web with HTML, CSS, JavaScript, PHP, and MySQL. Build the websites you'll market — a complete digital skill set that commands higher salaries and freelance rates than either skill alone.
₹8,000 3 Months
SEO · Google Ads · SMM · Analytics
Digital Marketing
Complete Course
Master the skill that powers every online business — from appearing on the first page of Google to running paid ad campaigns, building social media audiences, and measuring every click with analytics. This course takes you from zero to a fully job-ready digital marketer with hands-on training across 13 real-world modules.
SEO
Google Ads
Facebook Ads
Social Media
Google Analytics
Webmaster Tools
45
Classes
45h
Duration
13
Modules
100+
Tools
10–15
Batch Size
Course Details
What You Get
Everything you need to launch a career in digital marketing — from understanding how the internet drives business to running real paid campaigns on Google and Facebook, optimizing websites for search, and reading analytics like a pro.
45 Classes · 45 Hours
A focused 45-hour programme covering all 13 digital marketing modules — from the basics of online marketing and SEO through advanced Google Ads campaigns, social media marketing, Google Analytics, and building a live website for your business.
ISO & MSME Certificate
Earn a government-recognized, ISO-certified Digital Marketing completion certificate — a credential that proves your expertise to clients and employers in e-commerce, agencies, startups, and every business that competes online.
Hands-On Live Campaigns
Practise with real Google Ads campaigns, live SEO optimizations, actual social media accounts, and Google Analytics dashboards — building the real-world experience that employers and clients look for beyond certificates.
Small Batch Sizes
Only 10–15 students per batch ensures every student gets personal attention. With complex topics like Google Ads bidding strategies, SEO algorithms, and Facebook pixel setup, small batches make all the difference in actual learning outcomes.
Bengali & Hindi Medium
Digital marketing concepts — keyword intent, Quality Score, engagement rate, conversion tracking, and SERP algorithms — taught clearly in Bengali and Hindi so every student genuinely understands the strategy, not just the tool interface.
Website Creation Included
Learn to create a real business website — the essential foundation for all digital marketing activities. Understanding hosting, domain selection, basic web structure, and on-page optimization gives you a complete, end-to-end digital marketing skill set.
Full Curriculum
Course Syllabus
13 comprehensive modules — from the fundamentals of digital marketing and keyword research through advanced SEO, paid advertising, social media campaigns, analytics, and live website creation.
Modules 1 & 2: Digital Marketing Fundamentals & Keyword Research
Every successful digital campaign starts with two things: understanding why digital marketing works and knowing which keywords your audience uses. These foundational modules introduce you to the full digital marketing ecosystem — how businesses grow online — and equip you with the research tools to identify the exact words and phrases that drive traffic, leads, and sales in any industry.
2 ModulesMarket ResearchKeyword ToolsCompetitor AnalysisLead Generation
01
Introduction to Online Digital MarketingWhat digital marketing is, why it has become the dominant channel for business growth, and how it fundamentally differs from traditional advertising. Understanding the digital marketing ecosystem — search, social, email, content, paid media — and how all channels work together in a complete marketing strategy.
02
Importance, How It Works & Types of Digital MarketingWhy businesses of every size need digital marketing to survive and grow in 2025. A detailed walkthrough of how internet marketing creates awareness, drives traffic, generates leads, and converts customers — plus the major types: SEO, SEM, SMM, Content, Email, and Affiliate Marketing.
03
Traditional vs. Digital MarketingA clear comparison of offline and online marketing — reach, cost, targeting precision, measurability, and ROI. Understanding why businesses are shifting budgets from traditional channels to digital, and the strategic advantages of data-driven marketing that digital uniquely provides.
04
Visibility, Engagement & Lead GenerationThe three core goals of any digital marketing effort — getting seen (visibility), keeping attention (engagement), and converting interest into business (leads). Practical frameworks for increasing each metric through organic and paid strategies across multiple platforms.
05
Market Research & Keyword Research and AnalysisUnderstanding your target audience before launching any campaign — market segmentation, customer personas, and competitor landscape analysis. Deep dive into keyword research: why keywords drive every digital marketing decision, how search intent works (informational, navigational, transactional), and building a master keyword list for any niche.
06
Types of Keywords & Research ToolsUnderstanding short-tail vs. long-tail keywords, branded vs. generic, head terms vs. niche phrases — and why keyword type determines both traffic volume and conversion rate. Hands-on with Google Keyword Planner, Ubersuggest, SEMrush, and Ahrefs — the professional tools used in every digital marketing agency.
07
Localized Keyword Research & Competitor AnalysisFinding the exact keywords people in Howrah, Kolkata, and West Bengal use — essential for any business targeting a local audience. Using competitor websites to discover their top-performing keywords, reverse-engineering their traffic strategy, and identifying keyword gaps you can exploit for faster rankings.
Modules 3–6: SEO — On-Page, Off-Page, Local & Algorithm Updates
Search Engine Optimization is the skill that makes businesses appear when people search for what they offer — without paying for ads. This four-module SEO block covers how Google crawls and indexes pages, every on-page optimization technique, a comprehensive off-page link building strategy, local business listing, and Google's major algorithm updates that every SEO professional must understand. This is the most in-demand skill in digital marketing today.
4 ModulesOn-Page SEOOff-Page SEOLocal SEOLink BuildingGoogle Algorithm
01
How Search Engines Work — Crawling, Indexing & SERPThe complete journey of a webpage from creation to Google's first page: how Googlebot discovers and crawls pages, how the indexer stores and categorizes content, and how the ranking algorithm evaluates relevance and authority. Understanding the SERP — organic results, featured snippets, local pack, and paid ads — and where your optimization efforts create results.
02
On-Page SEO — Domain, Hosting, Meta & StructureEvery element on your website that affects Google's opinion of your page. Domain and hosting selection for SEO, title tag and meta description optimization with primary keywords, proper H1/H2/H3 tag hierarchy, internal linking strategy, canonical tags to handle duplicate content, 301 redirects for moved pages, and 404 error page setup — the complete on-page technical checklist.
03
Image Optimization, Landing Pages & XML SitemapsOptimizing images with descriptive filenames, alt text, and compression for page speed. Landing page optimization for both SEO and conversion — above-the-fold content, keyword density, internal linking. Creating and submitting XML sitemaps to Google Search Console. Robots.txt configuration to control which pages get crawled. No-follow vs. do-follow link attributes and when to use each.
04
Off-Page SEO — Link Building StrategiesWhy backlinks remain the most powerful ranking factor. White Hat vs. Black Hat SEO — why spammy link building gets sites penalized. Domain Authority (DA) and Page Authority (PA) — what they mean and how they're built. 19 proven link acquisition techniques: directory submission, social bookmarking, web 2.0 properties, article submission, forum participation, image and video submission, PDF and PPT directories, classified ads, business listings, blog commenting, and infographic distribution.
05
Local SEO & Google Maps MarketingGetting your business to appear in Google's local 3-pack — the map results that capture the most clicks for location-based searches. Creating and optimizing Google Business Profile with complete details, photos, and videos. Verification process, managing Google reviews, setting up geo-targeted content, and tracking local search visibility reports — essential for any business serving Howrah, Kolkata, or any local market.
06
Google Algorithm Updates — Panda, Penguin & HummingbirdUnderstanding the major Google updates that have reshaped SEO: Panda (penalizes thin and duplicate content), Penguin (targets manipulative link building), and Hummingbird (semantic search and query intent understanding). How to audit your site for Google penalties, the correct process for penalty recovery, and future-proofing your SEO strategy against upcoming algorithm changes.
Module 8: Google Ads (AdWords) — Pay-Per-Click & Search Engine Marketing
Google Ads is how businesses reach customers at the exact moment they're searching for what they offer — and pay only when someone clicks. This module covers the complete Google Ads ecosystem from account structure and campaign creation through ad types, bidding strategies, targeting options, and performance optimization. You'll understand how to write ads that get clicks, set budgets that maximize ROI, and read reports that guide every future decision.
1 ModuleSearch AdsDisplay NetworkShopping AdsVideo AdsRemarketingBidding Strategies
01
Introduction to Google Ads & Account BasicsWhat Google Ads is, how the auction model works (Ad Rank = Bid × Quality Score), and the fundamental difference between SEO and SEM. Account structure: Account → Campaigns → Ad Groups → Ads → Keywords. Setting up a new Google Ads account, billing, and navigating the interface for the first time — plus understanding how your ads compete for position against competitors.
02
Ad Types — Search, Display, Shopping, Video & App AdsThe five major Google Ads campaign types and when to use each: Search Network ads for capturing active intent (people already searching), Display Network for brand awareness across millions of websites, Shopping Ads for e-commerce products with images and prices, Video Ads on YouTube for storytelling and brand building, and Universal App Ads for mobile app installs. Each type's format, targeting, and optimization strategy.
03
Targeting, Placement & Audience OptionsThe power of Google Ads lies in its targeting precision. Keyword match types (Broad, Phrase, Exact) and negative keywords. Geographic targeting by city, region, or radius. Demographic targeting by age, gender, parental status, and household income. Audience targeting — In-Market audiences (people actively researching your category), Custom Intent, and Customer Match for uploading existing customer lists.
04
Bidding Strategies & Budget ManagementManual CPC vs. automated bidding — when to trust Google's algorithms and when to maintain manual control. Smart bidding strategies: Target CPA (cost per acquisition), Target ROAS (return on ad spend), Maximize Conversions, and Enhanced CPC. Setting daily budgets, understanding actual spend vs. budget, campaign-level vs. ad-group-level bidding, and how to scale budgets profitably as campaigns prove results.
05
Remarketing — Re-Engaging Past VisitorsRemarketing is one of the highest-ROI advertising strategies available — showing ads specifically to people who have already visited your website or interacted with your brand. Setting up the Google Ads remarketing tag, creating audience segments based on page visits and time on site, dynamic remarketing for e-commerce (showing visitors the exact products they viewed), and remarketing lists for search ads (RLSA) to bid more aggressively on previous visitors.
06
Google Ads Tools, Optimization & Performance MonitoringUsing Google's built-in tools: Keyword Planner for research, Auction Insights to monitor competitor activity, Ad Preview and Diagnosis, and the Recommendations tab. Setting up conversion tracking to measure real business outcomes — not just clicks. Optimizing ad copy with A/B testing, improving Quality Score by aligning keywords, ads, and landing pages, and reading Search Terms reports to discover new keyword opportunities and negatives.
Modules 9 & 10: Social Media Optimization (SMO) & Social Media Marketing (SMM)
Social media is where billions of people discover products, read reviews, and make purchasing decisions. Module 9 covers SMO — building a powerful organic social presence across all major platforms. Module 10 dives into SMM — running paid advertising campaigns on Facebook, creating Twitter strategies, and leveraging LinkedIn for professional and B2B marketing. Together, these modules cover everything from setting up a Facebook Business Page to optimizing campaigns and analyzing engagement data.
2 ModulesFacebook AdsInstagramTwitter/XLinkedInYouTubeSMO Strategy
01
Social Media Optimization (SMO) — Platform OverviewUnderstanding the social media landscape in India — which platforms dominate and why (Facebook, Instagram, YouTube, LinkedIn, Twitter/X). Social Media Optimization concepts: how organic content drives website traffic, brand awareness, and audience growth without paid spend. Choosing the right platforms for different business types and content strategies that work on each.
02
Hashtags, Image Optimization & Content StrategyHow hashtags work on each platform and a research methodology for finding the highest-reach tags in any niche. Image optimization for social — correct dimensions for each platform, file format best practices, and visual content strategies that drive the highest engagement. Creating a content calendar, posting frequency best practices, and building a consistent brand voice across all platforms.
03
Facebook Marketing — Page, Groups & Organic GrowthSetting up a professional Facebook Business Page vs. Personal Profile vs. Group — when to use each and why. Optimizing your Facebook Page for search, building an audience organically through consistent content and community engagement, understanding Facebook's algorithm and what content it amplifies, and using Facebook Insights to understand your audience's behaviour and peak activity times.
04
Facebook Advertising — Campaigns, Audiences & Ad TypesComplete Facebook Ads Manager walkthrough — campaign objectives (Awareness, Consideration, Conversion), audience targeting with Facebook's demographic and interest data, custom audiences, and lookalike audiences. Ad formats: image, video, carousel, collection, and lead generation ads. Setting up the Facebook Pixel for website tracking, payment methods available in India, and how to read campaign performance reports to optimize for lower cost per result.
05
Twitter/X Marketing — Organic Growth & AdvertisingBuilding a strong Twitter/X presence — profile optimization, content strategy for 280-character posts, effective use of hashtags and trending topics, growing followers through engagement and retweets. Twitter's unique advertising features: Promoted Tweets, follower campaigns, and website card ads. Understanding Twitter Analytics and key metrics: impressions, engagements, link clicks, and conversion tracking.
06
LinkedIn Marketing — Professional & B2B StrategyLinkedIn for business and career — the critical difference between Individual Profile optimization and Company Page setup. Building thought leadership with content that gets shared in professional networks. LinkedIn Groups for community building and lead generation. The unique opportunity of LinkedIn Ads for B2B targeting by job title, company size, industry, and seniority level — unavailable on any other platform.
Modules 11, 12 & 13: Google Analytics, Webmaster Tools & Website Creation
Data is what separates professional digital marketers from amateurs — and these three modules give you the complete measurement and technical stack. Google Analytics reveals exactly who visits your site, where they come from, and what they do. Google Search Console (Webmaster Tools) shows how Google sees your site and where to improve. And building a live website brings all your digital marketing skills together into a real business asset you can demonstrate to clients and employers.
3 ModulesGoogle AnalyticsGoogle Search ConsoleWebsite CreationTraffic AnalysisSitemapsRobots.txt
01
Google Analytics — Setup & Interface NavigationInstalling the GA tracking code on your website, connecting Google Analytics to Google Search Console, and navigating the Analytics dashboard. Understanding the four main report sections: Audience (who visits), Acquisition (how they find you), Behavior (what they do), and Conversions (what actions they complete). Setting up Goals to measure the actions that matter to your business — form submissions, purchases, phone click-throughs.
02
Audience, Traffic Sources & Real-Time DataAudience reports: understanding your visitors' demographics, interests, device types, geographic locations, and language preferences — data that directly informs your targeting on Google and Facebook Ads. Traffic sources breakdown: Organic Search, Direct, Referral, Social, Email, and Paid — understanding what's driving your growth. Real-Time monitoring for tracking live campaign launches, new content performance, and promotional spikes.
03
Behavior Analysis — Content & User FlowContent reports showing your most-visited pages, average time on page, bounce rate, and exit rate — the data you need to identify high-performing content worth promoting and underperforming pages needing improvement. User Flow visualization to understand the paths visitors take through your site. Site Speed reports and why page load time affects both SEO rankings and conversion rates.
04
Google Search Console (Webmaster Tools) — Complete SetupAdding your website to Google Search Console, domain verification methods, and setting geo-target location for local businesses. Search Performance reports: which queries bring visitors to your site, average position, click-through rate, and impressions — the most valuable free SEO data available. Submitting XML sitemaps directly to Google, configuring Robots.txt through GSC, monitoring crawl errors, and using the URL Inspection tool to check individual page indexing status.
05
Backlink Reports, Crawl Errors & Manual ActionsGoogle Search Console's Link report showing your external backlink profile — which sites link to you and which anchor texts they use. Understanding and resolving crawl errors that prevent Google from indexing your pages. Identifying and addressing coverage issues (excluded pages, soft 404s). Checking for manual actions (Google penalties) and the correct disavow process for removing toxic backlinks that harm your rankings.
06
Creating a Business Website — The Complete FoundationBuilding a real, live website for a business — the essential foundation that all digital marketing activities point toward. Understanding the website creation process: choosing a domain, selecting hosting, installing a CMS, and applying on-page SEO from day one. By course end, every student has a working website for a sample business, optimized for search, connected to Google Analytics and Search Console — a complete portfolio piece demonstrating end-to-end digital marketing capability.
What You'll Learn
Learning Outcomes
Graduate as a confident digital marketer — capable of ranking websites on Google, managing paid ad budgets, running social media campaigns, and making data-driven decisions using analytics.
Rank on Google with SEO
Perform complete on-page and off-page SEO — optimize meta tags, build quality backlinks, set up local business listings, and implement technical fixes that move websites from page 5 to page 1 for high-value keywords.
Run Profitable Google Ads
Create and manage Search, Display, Shopping, and Video campaigns on Google Ads — with proper keyword targeting, bid strategies, Quality Score optimization, and conversion tracking that turns ad spend into measurable business results.
Execute Social Media Campaigns
Build organic social media presence and run Facebook, Instagram, Twitter, and LinkedIn paid campaigns — with audience targeting, custom audiences, remarketing, and A/B tested ad creative that grows brand awareness and generates leads.
Read Analytics & Measure ROI
Set up and interpret Google Analytics — understanding traffic sources, audience behavior, goal completions, and conversion funnels. Connect decisions to data: know what's working, cut what isn't, and justify every marketing spend with measurable results.
Dominate Local Search
Set up and optimize Google Business Profile for local 3-pack rankings, manage Google Maps presence, collect and respond to reviews, and execute a local SEO strategy that makes any business the top choice in their geographic market.
Build & Market a Live Website
Create a real business website from scratch, connect it to Google Analytics and Search Console, apply on-page SEO from day one, and use it as a portfolio to demonstrate your complete end-to-end digital marketing skill set to clients and employers.
Who Should Join?
This Course Is For You
Digital marketing is one of the highest-paying and fastest-growing fields in India. Every business — from local shops to multinational corporations — needs people who can drive traffic, generate leads, and grow revenue online.
🎓
Students & Fresh Graduates
BBA, MBA, BCom, BA, and any stream graduates looking to enter a booming field. Digital marketing offers entry-level roles in agencies, e-commerce companies, and startups — and this course builds the practical skills that get you hired without needing years of experience, since real campaign work is what employers test for.
💼
Business Owners & Entrepreneurs
If you own or plan to start a business in Howrah, Kolkata, or anywhere in West Bengal — this course gives you the tools to generate your own customers online without depending on agencies. From ranking on Google Maps to running your own Facebook ads, you'll control your own growth and understand exactly where every rupee of your marketing budget is going.
🚀
Career Switchers & Freelancers
Anyone looking to switch careers into a high-demand, remote-friendly field — or build a freelance income managing digital marketing for businesses. Digital marketing freelancers in India are in constant demand, and after this course you can offer SEO audits, Google Ads management, social media campaigns, and analytics reporting as paid services.
FAQ
Frequently Asked Questions
What is the fee for the Digital Marketing course at PBA Institute?
The batch class fee is ₹3,000 for the complete course — 45 classes, 45 hours, 13 modules covering SEO (on-page & off-page), Google Ads, Social Media Marketing, Google Analytics, Webmaster Tools, and live website creation. One-to-One personalized sessions are available at ₹6,000 with a fully flexible schedule. Both include study materials, tools setup support, and an ISO-certified government-recognized certificate.
Do I need any technical or marketing background to join?
No prior marketing, technical, or programming knowledge is required. The course begins from absolute basics — what digital marketing is and why businesses need it — before progressing through SEO, paid advertising, and analytics. PBA Institute teaches in Bengali and Hindi, eliminating any language barrier. All you need is a laptop, a willingness to learn, and an interest in growing businesses online.
What tools and platforms will I use during the course?
You will get hands-on experience with Google Keyword Planner, Google Ads (AdWords) Manager, Google Analytics, Google Search Console (Webmaster Tools), Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and SEO tools including Ubersuggest and basic Ahrefs/SEMrush navigation. The course includes a live website creation exercise using real hosting and domain setup.
Is the Digital Marketing course available online?
Yes. PBA Institute offers both online and classroom Digital Marketing classes with the same instructor, same live demonstrations, and same hands-on campaign exercises as the Howrah campus. Online students participate in live sessions, get real-time guidance on their campaigns, and receive the same ISO-certified certificate as in-person students.
What jobs can I get after completing this Digital Marketing course?
This course prepares you for roles including SEO Executive, SEO Analyst, Google Ads Specialist, PPC Manager, Social Media Manager, Digital Marketing Executive, Content Marketing Coordinator, and Digital Marketing Freelancer. You can also use the skills to grow your own business or start a digital marketing agency. Many students combine this with PBA's Web Development course to offer full-stack digital marketing and web services.
How is PBA Institute's Digital Marketing certificate recognized?
You receive a completion certificate from PBA Institute — ISO 9001:2015 Certified and MSME Government Registered. This is a recognized, government-backed credential that carries real weight when applying for digital marketing roles across India. The MSME registration gives it official government standing, distinguishing it from certificates issued by unregistered private institutes.
Turn the Internet Into Your Career
Ready to Master Digital Marketing?
Join PBA Institute's Digital Marketing course in Howrah. Master SEO, Google Ads, Facebook Ads, Social Media Marketing, Google Analytics, and website creation across 45 classes. Earn an ISO certificate and build the online marketing skills that every business in India is urgently hiring for.
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